Fuchen Herbal Liqueur Review

Fuchen Herbal Liqueur
Fuchen Herbal Liqueur

The Fuchen bottle is pretty striking. It’s deep red color makes it look like it has blood instead of an herbal liqueur inside. Of course the name is equally eye catching.  FŪCHEN is actually a derivative of the German word  fuchs (\few.ks\) meaning fox or cunning like a fox.  Honestly, when we first saw the name we thought it was more Chinese in origin (i.e. Fu Chen) than German (few ken). Regardless of the origin, the name seems more like a play on the work “fuck” than anything else.   We’re picturing the marketing guys behind Fuchen talking how people will exclaim, “Wow, we had a Fuchen great night last night.”

Fuchen (80 proof $29.99) is in all reality an attempt to upgrade and upscale a Jägermeister liqueur.  While we love the packaging, what ultimately comes out of the bottle is a deep dark brown liqueur which looks very similar in the glass to Jaegermeister. The nose on Fuchen isn’t anything like Jaegermeister, and not what we expected from an herbal liqueur. The nose is very cinnamon and apple forward, almost like a baked apple, with some slight vanilla undertones. There’s the suggestion of something herbal underneath but it’s hard to dig at over the very pronounced cinnamon.

The entry on the Fuchen is big. While there aren’t a lot of herbal notes on the nose, they are there in force in the taste.  The entry combines a symphony of flavors including very strong herbal ginseng, licorice root, and cinnamon, backed by a sweet vanilla and bitter orange peel. The entry carries forward in force through the mid-palate where it picks up some heat and some sugary sweet notes, and then continues on for a long finish. The more bitter herbal notes stick around on the palate for a long time along with the heat and some of the syrupiness from the sugar.

Fuchen feels a little off balance. The nose and the taste feel like distant cousins and the strong herbal notes that dominate the taste are too strong and too bitter to be very appealing.  Then there’s the role of the sugar in all this.  From the entry through the mid palate the sweetness wasn’t all that bad, but once it really creeped in and coated the palate, it never really leaves. We’re not crazy about how it sticks around on the finish like a guest who has overstayed their welcome. There are some nice notes and flavors here and the packaging is nothing short of stunning, but it’s not enough to merit more than a mild recommendation. 3.0 Star Rating Mildly Recommended

Note: Fuchen is currently available in Las Vegas and Colorado, it’ll be available nationally in September.  Fuchen does have a nice iphone app that helps you calculate your blood alcohol level as well as find a cab, in addition to giving your Fuchen recipes. It’s a nice touch and responsible marketing.


  • Steve

    I must totally disagree with your Fuchen review. I admire all your reviews though your palate was sleeping this time. I’ve tasted Fuchen and I think it is a long awaited herbal that most will enjoy over Jaegermeister. The cinnamon is a welcomed after taste and is much smoother and enjoyable — without wincing after taking a shot.

    • Have you tried Underground Herbal Liqueur? I think it’s a better Jager replacement and much more balanced. Remember we taste everything on this site in panel, so it’s never just one person’s palate at work.

  • Chris

    I was recently at the 2011 LA International Wine and Spirits Competition where my friends and I tried Fuchen for the first time. And yes, it was the name that drew our attention. The bottle was attractive and certainly caught our attention… “eye catching”, as you state! (The marketing guys obviously know what sells – we all thought it was very creative!) Although we agree with most of what you’re stating, we found it to have a smooth flavor and not at all bitter. I certainly did not pick up the “apple” but yes the vanilla and cinnamon flavors were pronounced. I did pick up hints of chocolate in the finish. I have to say “Congrats” to the guys from Fuchen for winning the Gold at the Show. I think they were also voted”Best in Class” and received a couple other awards there too… nice job!

    I guess my friends and I have to head to Vegas to pick some up. Could be worse? LOL


    I can’t Fuchen wait for it to hit LA in September!

  • Adam

    who makes it? And is it a domestic product?

  • Tim

    I tried Fuchen here in San Antonio in September and I gotta tell you it, fuchen rocks. Not as syrupy as Jaegermeister and much smoother. Higher alcohol content too, so double bonus.
    Bottle is cool, name gives you easy opening lines at bars, and it tastes darn fine, so two thumbs up.

    Finally a product that can give Jaegermeister a run for their money. Maybe it is for the Jaegermeister 202 crowd, those that have grown up. Kind of like the guys that are done with Cuervo Gold and now enjoy 100% Blue Agave tequilas….