Entourage’s Tequila Avion is Real and We Have a Review

Tequila Avion and Entourage
Tequila Avion and Entourage

In what may be the best product tie-in since the Wonka Bar and Charlie and The Chocolate Factory, Tequila Avion has transcended beyond product placement into a major plot line in the Seventh Season of HBO’s Entourage.  The show’s back story for Tequila Avion is fiction (Turtle isn’t their brand rep and Marc Cuban isn’t on the hunt to buy the company) but the tequila is very real. In the real world, Tequila Avion is based in New York City and run by Ken Austin a former Senior Vice President of Seagram’s and CMO of Marquis Jet.

The tequila made its way on to Entourage because Marquis Jet CEO Kenny Dichter and Tequila Avion partner, grew up with Doug Ellin, the creator of the HBO series. Ellin reportedly didn’t charge childhood friend Dichter for using the product. Guess he was part of his childhood Entourage! The tequila pays homage to the partner’s aviation roots (aside from it being called Avion), the bottle has “Llegada” and “Salida” stamped onto the sides and an agave heart with wings on the back.

We were excited when we found out that Tequila Avion was a real product and were eager to check it out. We wondered if we’d be as crazy about the tequila as the characters on Entourage.

Tequila Avion Silver (80 proof – $40 per 750ml) – The nose of Tequila Avion is pretty sweet with notes of ripe banana and pineapple with very subtle floral, vegetal and funky undertone that does not prepare you for the pepper blast that awaits. The entry is pure ground black pepper that explodes on the palate from the first sip. It’s one of the strongest pepper hits we’ve seen in a blanco tequila (it’s even spicier than the peppery Tequila Ocho). If the black pepper isn’t enough, there’s an undertone of hot sauce which kicks the heat up several notches.  The finish is pretty long and the peppery spice stays in the mouth for a very long time.

One of the things we really like about Tequila Avion is that it delivers its spice without the vapory burn that a tequila like Patron has; Avion’s spicy flavor is all flavor, not poor distilling.  That said, this tequila may not be for everyone, but if you like spicy food and drink Tequila Avion is definitely something to seek out. We can’t think of a better tequila to use for a nice bold tequila bloody mary or the base tequila for Eric Atkin’s spicy drink Carter Beats The Devil.

Tequila Avion Silver – is a wonderfully spicy and peppery tequila experience that’s an excellent addition to the premium tequila space. We’re happy that this wonderful spirit IS real and we can see why Doug Ellin put it front and center in Entourage.

  • Pingback: 3 Amazing Tequila Drinks | Drink Spirits()

  • gerry menke

    Come on !
    Im not gonna drink this stuff because “turtle ” sez to! So shameful to ruin a great show with cheap tequila plots all to make a buck – ; i smell something funny money going on here!

    Sorry no go for me….

  • Ryan @ Linkbuildr

    I don’t understand why people have a problem with this..obviously they’re trying to make a buck..how is that a shock or annoying? Every TV show plugs products, and frankly I’d prefer this over watching commercials. We took a look at how well the marketing is doing for them and it’s quite interesting so far

  • Jeremy

    Your review of the product is ridiculous. Avion is so damn smooth and tasty and is hardly too hot or peppery. You must have had a bad pallet day man. Every person who tries it in my very busy Ny bar says it is the best they ever had and we are selling 6 cases every week for the past 6 or 7 weeks. You lost much of your credibility with me and my partner with this way off review. Patron rep came in and said to us they are very worried about this tequila. They should be because Patron is just big time marketing and people know this more and more. Don Julio is even better than Patron but just doesn’t sell.

    • Jeremy,

      You are entitled to your opinion of the product. The review was a result of a tasting panel, not an individual. It was tasted blind against other blanco tequilas in the market. This tequila has a fantastic marketing campaign behind it and we acknowledged that. The fact that it’s selling well is no surprise. But we judge what’s in the bottle. Compared to other tequilas in its class, Avion is much stronger pepper. For a softer entry we liked Tequila Corazon Blanco which was tasted along side Avion. Even better is Yeyo, El Tesoro and Siete Leguas. But if pepper is your thing and you want it up front and bold, Avion does the trick.

  • James Briggs

    Entourage uses Avion Tequila because that’s what the character drinks. HBO doesn’t allow commercials so Avion doesn’t pay for the tie in. Entourage also has Johnny Walker blue on the show. Does that make it cheap?

  • Goober

    If Turtle and Drama like it, that’s good enough for me. I trust their judgment.

  • Pingback: Avion tequila | Huntelaa()

  • Pingback: Behind The Scenes of The San Francisco World Spirits Competition | Drink Spirits()

  • Pingback: Booze TV: Tequila Avión | Drink Spirits()

  • Pingback: Ask Drink Spirits: Does How Many Times Something is Distilled Matter? | Drink Spirits()

  • Pingback: Top Spirits to Sneak Into a Football Game in Your Flask | Drink Spirits()

  • miles

    I heavily recommend Tequila Tonala if you can find it. I’d like to see what you guys over at DrinkSpirits think of it – it’s one of my own favorites.

  • Pingback: Great Spirits Gifts Everyone Will Love | Drink Spirits()

  • Pingback: Review: Tequila Avion – The Next Great Premium Tequila | Drink Spirits()