There’s a revolution going on right now in spirits that isn’t getting much coverage. Many small craft distillers are dumping the traditional American definition of vodka in favor of a more European style. Vodka in America is defined by the TTB (Alcohol and Tobacco Tax and Trade Bureau) as “a neutral spirit so distilled, or so treated after distillation with charcoal or other materials, as to be without distinctive character, aroma, taste or color.” In Europe, vodka isn’t just an odorless and tasteless spirit. Instead of eliminating the taste of the raw materials, in European vodka they are “selectively reduced”. While these official definitions may seem complex, the key difference is this: in the US, vodka doesn’t taste like what it’s made out of, and in Europe it does. European vodkas like Grey Goose Vodka and Belvedere Vodka are immensely popular in the American market and so […]
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