Interview: Maker’s Mark Returns to 90 Proof: “We’re Sorry”
Maker’s Mark reverses their controversial decision to lower the proof on their popular whiskey. We interview Rob and Bill Samuels, Jr. about the change and the reversal.
Whiskey
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The Best of Drink Spirits
It’s award season and we’re asking you to help us by nominating Drink Spirits for A Spirited Award
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Great Spirits Gifts Everyone Will Love
Buying spirits as a holiday gift needn’t be difficult. There are some great major brands that will fit the bill.
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The Old Fashioned – Drink Spirits Happy Hour
Listen to the Drink Spirits Happy Hour as we walk you through The Old Fashioned
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The Story of Maker’s Mark Whiskey
Drink Spirits brings you the story behind Maker’s Mark, one of the world’s most beloved bourbons.
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Interview with Bill Samuels, Jr. of Maker’s Mark Bourbon
Drink Spirits interviews the legendary Bill Samuels, Jr. the man responsible for Maker’s Mark amazing success.
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20 White Dog Whiskeys Reviewed including Makers Mark, Heaven Hill and Buffalo Trace
We review 20 White Dog Whiskey including Maker’s White, Buffalo Trace White Dog and Heaven Hill Trybox
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Maker’s 46 Review
When a ‘one product company’ releases their first new product after 52 years, the stakes are pretty high. Maker’s Mark, a huge contributor to the recent boom in bourbon consumption, makes a massive bet with their new product, Maker’s 46. To put this into perspective, this move is as big a deal as when Coca Cola reformulated their product to make ‘New Coke’. The difference here is that Maker’s 46 isn’t designed to replace the standard Maker’s Mark, it’s meant to expand their offerings into a new space. Sticking with the soda analogy one moment longer, Maker’s 46 is the equivalent of Coca Cola launching Dr. Pepper. While the experience will remind you of drinking a soda, it’s a unique beverage experience in its own right. The folks in Loretto, Kentucky can breath a sigh of relief, because unlike ‘New Coke’, Maker’s 46 is actually...
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Why a Spirits Blog?
For the longest time, when I’d go into a bar and the bartender asked me what I wanted I’d stare blankly and try to figure out something interesting to order. Nine times out of ten I’d ultimately default to something safe, something familiar. “Makers on the rocks” became my standard answer because I knew, like a Starbucks latte, I’d be pretty much guaranteed the same beverage, prepared the same way wherever I went. There’s nothing wrong with having a standby and in many bars I still happily order my very familiar “Makers on the rocks”, and in many ways I’ll always have a soft spot for the ole’ Maker’s Mark for being one of the first steps on my spirits journey. But the world of cocktails and spirits is so vast that it’s almost tragic the way so many people corner themselves...